Become a Brand Partner
Build a meaningful partnership that drives measurable impact, reaches new audiences, and changes lives across Africa.
Why Mental Health in Africa—and why now?
Africa is home to the youngest population in the world, with over 50% under the age of 25. At the same time, access to mental health care remains critically limited.
Depression is one of the leading causes of disability globally, yet in many African countries, the vast majority of people have no access to treatment.
The result?
A generation navigating education, employment, and adulthood without the mental health support they need to thrive.
Investing in mental health in Africa isn’t just urgent, it’s one of the most powerful ways to unlock human potential at scale.
Why StrongMinds?
StrongMinds has been recognized in the 2025 World Happiness Report as one of the most cost-effective charities globally at improving happiness and well-being.
This landmark research led by the Happier Lives Institute represents the first scientific comparison of charities based on how much well-being they create per dollar invested.
When you partner with StrongMinds, you’re aligning with one of the most efficient, evidence-backed ways to create real, measurable impact.
FEATURED PARTNERSHIP
For International Women’s Day, StrongMinds partnered with MeetCutes (Besties_NYC) on a storytelling campaign centered on connection, friendship, and mental health.
The collaboration brought together StrongMinds’ group therapy model—built on shared experience and community—with MeetCutes’ focus on authentic human connection. Together, we developed a co-branded video designed to resonate with digital audiences while introducing new communities to the importance of mental health care.
The campaign combined creative storytelling, audience engagement, and a matched giving component, offering a strong foundation for future partnerships that connect content, community, and impact.
This partnership helped inform how we approach future collaborations, prioritizing alignment in audience, content style, and campaign execution.
Previous Partnerships
Belgian designer Clio Goldbrenner partnered with StrongMinds and EPIC to launch a new bag collection in support of mental health for women in sub-Saharan Africa. The capsule collection included two Clio Mini pouches, embossed with the words “Strong” and “Positive.” All proceeds went to StrongMinds to improve access to mental health services for low-income women in Uganda and Zambia.
StrongMinds has partnered with Kindred, The Estée Lauder Companies’ Disability & Mental Health Employee Resource Group, to help expand access to depression treatment across Africa. Through this collaboration, StrongMinds has received Community Impact Grants while engaging with employees who share a commitment to advancing global mental health.
Ways We Partner with Brands and Corporations
We work closely with partners to create collaborations that feel authentic, engaging, and aligned. Our approach ensures each partnership delivers value for both your audience and the communities we serve.
Tie your business goals to measurable outcomes through campaigns that support access to mental health care.
Co-create compelling content that connects your audience to real people and real impact.
Align around key moments, such as International Women’s Day or World Mental Health Day, with integrated campaigns and giving opportunities.
Create meaningful ways for your teams to engage with mental health and global impact through curated experiences and initiatives.
Let’s Build Something Meaningful Together
We’re always looking for partners who want to create thoughtful, high-impact collaborations.
If you’re exploring CSR, brand partnerships, or cause-driven campaigns, we’d love to connect.